Resume
Experience
2022 - Present
Senior Performance Marketing Manager
Uber Freight
Remote/Chicago
Planned, executed, and optimized performance marketing campaigns across various channels, including SEM, Display, Social Media, Email and Affiliate, driving lead generation and revenue growth for B2B technology products.
Successfully rebuilt Shipper Platform LOB marketing strategy, channel mix, funnel data tracking and budget allocation, resulting in a record achievement of 3x LTV:CAC in 6 months.
Restructured SEM account to organize keyword themes to enable customized messaging within ad groups and implemented offline conversion tracking, resulting in CPA reduction of 36% QoQ and unlocking the ability to scale channel budget by 63% at new efficiency.
Collaborate cross functionally with sales, operations, data, finance and leadership to deliver against performance goals and strategic initiatives. Deliver regular performance updates for KPI’s to stakeholder groups and leadership in business review presentations to show the impact of marketing strategy on revenue targets.
Onboarded and managed a net new agency to transition from previous internal global organization resources and established campaign analysis, full funnel testing framework to drive ROI optimizations.
2012 - 2021
Growth Marketing Manager
Internova Travel Group
Moultonborough, NH/New York City, NY
Lead marketing strategy for B2C lead generation in Cruise and Touring travel verticals, driving profitable revenue growth via marketing channels and partnerships.
Scaled revenue between 8-15% year over year consistently during my 10+ years, contributing to $150+M total annual revenue and profitable EBITA evaluation.
Lead and coached a team of internal Coordinators & Web Designers and external agencies to accomplish a variety of digital media projects on schedule.
Hands on experience managing Email, Direct mail, Affiliate, and Social media campaigns to deliver against monthly revenue targets, through full funnel testing, campaign analysis and leveraging partner promotional strategies.
Accountable for forecasting revenue growth, tracking funnel/channel KPI’s and reporting on the impact of Marketing Strategy to stakeholders in a global organization.
Collaborate cross functionally with sales, customer service, design and finance to deliver against performance goals and strategic initiatives.
2021 - 2022
Growth Marketing
Manager (Part-time)
Syapse
Remote/San Francisco
Project manage a team of web developers, designers and copy writers to accomplish a variety of B2B marketing + Demand Generation initiatives in email, web design, automation, content and paid media to drive marketing sourced pipeline for Commercial Team.
Created ABM strategy with Terminus, focusing on targeting accounts in Life Science/Pharma verticals using display ad and LinkedIn campaigns. Reported on insights/opportunities to leadership and commercial team.
Developed SFDC reporting and dashboards to inform leadership on opportunities, pipeline revenue and closed deals.
Managed HubSpot onboarding and integration with SFDC.
Freelance/
Contracting Clients and Partners
Education
2017 - 2019
Southern New Hampshire University
Bachelor of Science - Marketing
Manchester, NH
2015 - 2017
Southern New Hampshire University
Associate of Science - Business Administration
Manchester, NH
Professional skillset
B2B Marketing Strategy
Project Management
Marketing Automation
Data Analysis
Paid Media Management
Conversion Rate Optimization
Salesforce + HubSpot
Demand Generation
Search Engine Marketing
LinkedIn Campaign Stra
Certifications
HubSpot Marketing Software
Google Analytics
Google Ads